SEO (or Search Engine Optimization) can be thought of as the practice of increasing a website’s position in search engines like Google, Yahoo & Bing. In theory, when a website ranks higher for a keyword, it generates more traffic (and ultimately more revenue). Some studies suggest that the #1 position for a search receives more than 30% of of the total clicks.
SEO, unlike paid advertising online, relies on understanding how search engines like Google choose to rank websites. In short, search engines rely on algorithms to weigh a website’s “relevancy” and “authority”. By optimizing your online presence, we can influence your relevancy to certain search keywords and how authoritative you are over your competitors.